I’m Doug. I have been designing and building software solutions for more than 25 years. I love getting the chance to work alongside a customer to understand their needs, their challenges, and their business, and then devising and building effective tools for them to serve their own customers more effectively, reliably and efficiently.
Software that customers struggle to understand, or just don’t want to use because it makes the job feel even harder than working without it, is one of the worst investments a business could ever make. This fact is at the root of my philosophy for application design. If I can’t make the application simple for the user, then I don’t understand the requirements sufficiently, and what’s needed is more thought about the problem, not more bells and whistles.
Software itself is no silver bullet. Automating a poorly-designed process won’t magically make it better. I would love the chance to discuss any challenges you have in your business, and whether software could help address those pain points.
Just get in touch here.